The 2004 pickups, each with a distinct image, set a new standard in refinement.

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In the coming years, Brazil's image will also be shaped by a new set of stars and issues.

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The Global Good Challenge project is the brainchild of the Global Entrepreneurs Council, a group of successful under-40 entrepreneurs assembled to refresh the UN Foundation's image and find new ways to promote its programs by tapping into the social media set.

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Mr Ryley added that the studios was the latest step in an effort to improve the area's image following on from the Pop Factory at Porth, Rhondda and new media businesses that were being encouraged to set up.

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