But I think there's something else at work here: For your typical self-conscious but wealthy New Yorker with egalitarian ideals, it's hard to imagine anything more uncomfortable than patronizing a store meant just for rich people.
Having the right employee to champion the new patient-centric values and ideals will likely be important to the overall success of the hospital system.
You believed that at a time of war, we could stand strong against our enemies and stand firmly for our ideals, and show a new face of American leadership to the world.
Underpaid and under-recognized, they are bearing the brunt of the country's economic reforms and its new-found appreciation of money over traditional ideals.
Then, as wars develop and when wars end, it's often said that what happens shows how bright ideals get tarnished as the fight against injustice breeds its own new problems.