Each new Ford Focus will have roughly two pairs of average-sized American jeans in it.
In addition, two-thirds of the new Ford Focus fleet will have aluminum wheels, which will weigh 22 pounds less than previous models.
As I zip silently around the San Francisco Bay Area in a new Ford Focus Electric, the stylish battery-powered car emits not a molecule of carbon pollution.
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Next year Ford will offer a new Focus compact car in Europe, with a one-litre, three-cylinder engine that performs as well as the 1.6 litre, four-cylinder engine it replaces, yet uses about 20% less fuel.
The new S40 is truly new, and built on the same architecture Ford uses to build its well-received Focus and the new Mazda3.
Ford hopes the new version will reignite Focus sales, which fell from 286, 000 in 2000 to 177, 000 last year.
And Ford is already marketing its new Focus - with its self-proclaimed "intelligent protection system" - as one of the safest vehicles on the mass market.
The new Focus is the next step in Ford's effort to remake its car lineup, and it can't arrive a moment to soon.
The two-year strategic Zipcar-Ford alliance will introduce a new generation of drivers from university and college campuses to the highly fuel-efficient Ford Focus and Escape vehicles as well as offer incentives to join and use Zipcar car sharing services on and around campus.
Those looking to minimize their carbon footprints are able to choose among a growing number of part- and full-time electric vehicles like the new Toyota Prius plug-in hybrid and the Ford Focus Electric and Mitsubishi i.
Mascarenas was in San Francisco to unveil the new Ford Fusion, and given the proximity to Silicon Valley the focus was on the technology the automaker is deploying as it takes on the Honda Accord, Toyota Camry and other bland but big-selling sedans.
Select Ford dealers in California and New Jersey will be the first to take reservations on early Focus Electric deliveries.
Founded in 1902, Ford has recently been rolling out a new line of small, fuel-efficient cars, including the well-received Ford Fiesta and Ford Focus, loaded with technology like the hands-free Sync entertainment system and assisted parking.
This fall a redesigned 2008 Ford Focus rolls into U.S. dealerships, offering 35 miles per gallon and a nifty new hands-free phone-and-entertainment system called Sync.
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