To understand how this works, let us imagine that Apple (NASDAQ:AAPL) develops a perfectly fragmented and disintegrated Web TV-supply chain: Every activity from the new TV-concept development, to design, manufacturing, marketing, and so on can be performed by independent subcontractors.

FORBES: The Unintended Consequences of Outsourcing

Companies in any industry can take a lesson from the world of high-tech, where the concept of agile development has taken hold, leading to unprecedented iterative and fast development times, and new ways of thinking about team dynamics.

FORBES: Innovate To Stay Relevant