In one definition, a number of experts push the view that there needs to be a new perspective on how we view and interact with customers, a new social form of customer relationship management.
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The shift to the cloud and the smartphone also gives Intuit a big opportunity to mine all that online spending and hiring data that can fuel new products and service ideas, and sell customers upgrades like payroll management and online banking.
And, that power will only grow with the advent of vendor relationship management, a new field that promises to fully empower customers in taking full control of their information.
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Executives in companies involved in innovation are more likely to be confident in their ability to innovate and improve, have an aggressive management team, and sense that customers want something new and different.
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There are signs of a new attitude emanating from Cupertino, extending across Apple's relationship management of customers and competitors.
ENGADGET: Editorial: A conciliatory Apple would be real innovation
To thrive in this new world, GE must master the management principles needed for continuous innovation and delight customers.
FORBES: David Brooks: Competitiveness Vs Creativity: GE vs Apple
In a recent event, management, led by billionaire CEO Marc Benioff, presented new products and told customers and analysts they were pushing past the cloud.
FORBES: Salesforce CEO Marc Benioff: We've Moved Past The Cloud
They will need to be convinced that the new rebuilding program is the right way to go and that a new management team will be in place to give them the tools to successfully service customers.
FORBES: J.C.Penney: First Challenge for CEO Mike Ullman Is Financing
The core customer has now found a new place to shop, and the reintroduction of comparison pricing is not convincing and is not reaching the customers management is seeking.
FORBES: J.C.Penney's Comeback Is A Farce So Far, And It Could Get Worse
On the minus side Waste Management faces heavy price competition from thousands of private operators, as well as competition for new customers from publicly traded rivals Allied Waste Industries and Republic Services.
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