And that change had to be pervasive enough to create a new culture at the company.
These were big changes for the company and represented important components of a new culture.
The new culture driven by social media is all about forging real connections and building relationships.
In creating a new culture, it is not clear what to keep and what to give up.
New culture secretary Maria Miller promised last week to cut the red tape associated with broadband rollouts.
The government is fostering a new culture of respect for international humanitarian law in the armed forces.
For us, this is very much about a lifestyle change and the chance to experience a new culture.
Besides lower tuition fees, British universities offer the excitement and intrigue of living abroad and learning a new culture.
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Especially when marketing can ignite a movement that establishes a new culture, new philosophy, brand purpose, actions and behaviors.
Building this future starts with education, which foster the attitudes and behaviors necessary for a new culture of sustainability.
But Jelassi said she would continue to resist any attempt to impose a new culture of censorship in Tunisia.
They said a new culture of openness and transparency continued to embed itself within the Northern Ireland Civil Service.
But one thing that can be done from the top down is to create a new culture around public education.
To make the conglomerate's new culture more explicit, Mr Zobel recently created a new subsidiary, run as a venture-capital fund.
The new rich are not so much aping the British establishment and its ways as creating a new culture of their own.
"We need a new culture of thinking and action around wood and woodlands, " the Rt Rev Jones said in the report's foreword.
Players from abroad have to learn a new culture and new customs.
The big challenge here is that the region is trying to create a new economy and a new culture at the same time.
While they helped define our new culture, almost none of the websites of less than two decades ago can be seen at all.
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As a native New Englander, serving in the Deep South was a unique opportunity to experience a totally new culture in my own country.
But it takes an inspired effort from the entire organization to nudge the company towards improved performance and to eventually create the new culture.
And we have also sought to build a new culture of accountability that was lacking across the banking sector in the run-up to the crisis.
It turns a list of values over to the communications or HR departments with the order that they tell people what the new culture is.
Galaxy Note 10.1 brings a new culture of creation through the owner's own notes, and enables an entirely new experience to improve productivity and enjoyment.
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Ben Bradshaw, the new culture secretary, is a former BBC journalist.
But given what happened to the agency after Witt's departure in 2001, it appears that Witt was unable to complete the eighth and last step, Create a New Culture.
The people who frequent centres like this one are not so much clinging to their parents' and grandparents' ways as creating a new culture that is both pan-Asian and American.
The new culture spread slowly at first, taking 200 years to reach modern-day Cheltenham, in the west, but over the following five decades it penetrated as far north as Aberdeen.
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