Each of the new models features a unique, innovative design and a range of improved imaging technologies that make is easier than ever to capture the decisive action in all types of shooting environments ranging from low-light to outdoor scenes, underwater adventures and everything in between.

ENGADGET: Sony brings Cyber-shot HX300, WX300 and TX30 to the US with fast autofocus

"One of the things they said about the Oscars is that they really hoped that I would design something that looked completely unique and completely new and did not look like any other Oscar show they'd ever seen, " McLane said.

WSJ: Tony Award winner brings Broadway to Oscars

No, you're not holding it wrong -- in fact, with Canon's new PowerShot N, any and every orientation is correct, thanks to a unique square design with key controls mounted around the center-positioned lens.

ENGADGET

This unique blend of design and engineering sets us apart from competitors and gives consumers a new kind of entertainment and computing experience.

ENGADGET: Lenovo IdeaCentre A600 All-in-One Desktop unleashed

New details include the design of the lug-to-strap links, as well as the unique dial and hands.

FORBES: Connect