"We never thought it would take off like this, "says Stephanie Tilenius , general manager of Ebay Motors.

FORBES: Magazine Article

She just seemed to take it, never gave anything off, not light, not heat.

NEWYORKER: The Pura Principle

But it did not take tough action on costs, so market leadership never paid off as it might have.

ECONOMIST: Volkswagen

"We get criticized, but we never take our eye off the ball when it comes to pursuing things that are good for our members, " says Mr. Dau.

WSJ: Strassel: The Love Song of AARP and Obama

Clearly, the only logical thing to do is to keep that "3D will never take off" comment macro keyed up, it will be getting a lot of use over the next few months.

ENGADGET: Three for 3D: ESPN 3D adds Home Run Derby, Sky 3D launches 4/3, AcTVila makes the jump this summer

It is a bit like learning the safety instructions on a plane before take-off: you hope you will never need them, but you know it would be unwise to miss the lesson.

ECONOMIST: Idea