Venrock never sells stock in an initial offering, instead passing on the holdings to limited partners a year or so afterward.

FORBES: Personality Change

He doesn't borrow to leverage positions and never sells short.

FORBES: Best-Kept Secret

Generic versions of biotech drugs like the ones Genzyme sells are never going to create this kind of sudden competition.

FORBES: Genzyme Buy Is Sanofi's Bid For Stability

Omar Adnan(ph), who sells car parts, says he will never give up the current Iraqi flag.

NPR: Flag Symbolizes Divisive Issue of Kurdish Autonomy

What sells is telling people you'll never have to worry again about losing any benefits.

NPR: Can Obama Pay For His Health Bill?

When an investor buys or sells a stock, that order may never make it to an exchange.

FORBES: Does NYSE's 4.8% Dividend Yield Make It A Bargain?

Gone are the days of being chased down by a sales force that hard sells small businesses bloated software they will never actually use.

FORBES: Revolution: A New Era In Software For Small Businesses

The eBook is another technological fad, which will shine in its time, worry the contrarians and the anxious among us, and may actually survive, but will never fully supplant the tactile experience of either the book or the bookstore that sells them.

FORBES: As The Age Of The Physical Book Retreats, The Cult Of The Physical Book Advances

That clever marketing slogan, first invented in 1947 by De Beers's American advertising men and still used today, sells two dreams in one: that diamonds bring eternal love and romance, and that diamonds never lose their value.

ECONOMIST: THE DIAMOND BUSINESS