The trick to staying a good, strong brand is the ability to evolve this promise over time, never losing sight of what makes your brand different, and never losing sight of the need to keep it relevant in a changing marketplace.

FORBES: McDonald's Healthier Happy Meals Are Just a First Step in a Branding Marathon

Curiously, the WSJ never mentioned the controversy over huge short interests in silver futures that some traders feel must be covered and so promise to drive the price of silver higher.

FORBES: Smells Like A Silver Short Squeeze In The Making