EBay Inc. decided to hire indie stars the Shins for its recent conference over the course of 12 planning meetings, including ones where the band's music was played for senior executives who had never heard it before, says Anuj Nayar, an eBay spokesman.
He'd never heard of it before, and had no idea how it would sound, but he took the challenge.
Two weeks after the scan I got stomach pains - it was labour but I didn't realise it - I went to the hospital thinking I just had a really bad stomach ache - the last thing I expected was to go into full labour - I didn't know you could go into labour at 24 weeks - I'd never heard of it before.
Seven years after GFP was first identified, a team of Harvard researchers "discovered" it, never having heard of it before.
That's what makes classical music timeless, because even though it's been around for centuries, musicians like all of you are always reinterpreting and replaying it in ways that we've never heard before -- and that makes it so exciting.
So there I was, playing songs I'd never played before, alongside instruments I'd never heard before, with a group I'd never met before -- it was thrilling!
And I just -- if it says, you know, some funny named group out there that you can't really identify, you know, Americans for Good Health Care, or something, but you've never heard of them before, it's probably a front group for the insurance industry.
Just being here I've met people that I never met before that have got some different story about things that relate to my mother on that day that I'd never heard before and then it triggers some other memory that maybe you hadn't thought of in years and years.
BBC: Enniskillen survivors reflect on the bombing 25 years on
While the source is questionable (I had never visited, much less heard of it before today) and the timing odd (would NBC really can Leno without an end date?), the news would come as little surprise if it proved true.
Chances are equally good that you had never heard of the site behind it, ProFootballMock.com, before this week.
FORBES: Here's The Guy Behind That Hilarious Viral 'QBs On Facebook' Spoof
And in a first for the programme, Ms Suu Kyi picked a record - Green, Green Grass Of Home by Tom Jones - that she had never heard before, because her personal assistant had recommended it.
She had to make friends with the country children, and perhaps explain some things to the town children who had been her friends the year before, but if she had any difficulty with that I never heard about it.
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