That is why our urge to personify machines, as in the seemingly never-ending quest for so-called artificial intelligence, will never produce anything more than a cold, lifeless calculator.

FORBES: The First Immortal Does Not Live Among Us Today

In the never-ending quest for more speed and power in computers, ever-increasing numbers of individual transistors must be crammed onto silicon chips.

FORBES: DNA May Make Computers, Not Run Them

In their never-ending quest for new marketing sites, advertisers have added branding to public transport turnstiles, food cartons, supermarket eggs, and even airline motion sickness bags.

FORBES: Preparing For A World Where Customers Learn To Say No

But the Yankees, with their never-ending quest to win yesterday, have found themselves saddled with a long-in-the-tooth roster that is highly unlikely to hold up over the grind of a 162-game schedule.

WSJ: Yankees putting on Old-Timer's Day all season long