They realize that many players have a small window for NFL fame and fortune while incurring considerable risk of injury (short term and long term), whereas the seemingly never-ending flow of media revenue serves to risklessly preserve and protect the profitability and franchise values of NFL teams.

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Its saga up to the present is a heroic tale of inspired design, scrapes with industry incumbents, never-ending cash-flow problems--and even the deaths of two test pilots.

FORBES: Magazine Article