Those given to the other half contained only neutral words.

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But for company news, Dow Jones is working with sentiment which it tries to measure in terms of positive, negative or neutral depending on words used and where they occur in the story.

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Glinka had the virtue of being an ideologically neutral choice, but the lack of any words to his song meant it did not exactly lend itself to a morale-boosting singalong - hence the footballers' frustration.

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Burridge is quick to criticise "evil weed" words, such as dishonest euphemisms that try to sound neutral when really they are negative, such as friendly fire and downsize.

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In other words, the Administration is committed to a health care reform that is at least deficit neutral over 10-years -- and deficit-reducing, potentially to quite a significant degree, over the longer term.

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