For most of my career in the public relations business I have often felt that occasional, unintended negative publicity in the midst of an ongoing positive campaign can have a neutral to positive effect on an organization.

FORBES: Can Any Good Come From Bad Publicity?

As a matter of common sense, the IGC proposed a neutral, independent background review process for new candidates for senior office to reduce the chance that the organization would be embarrassed by inadvertent association with felons and miscreants and to explore possible conflicts of interest.

FORBES: FIFA's Rotten Reform Record