They tested 600 subjects when surrounded by red, blue or neutral colors in both real and virtual environments.

WSJ: Jonah Lehrer on Buildings, Health and Creativity | Head Case

Perhaps that's because it's an obvious one for winter, but it's also classic functional: big, indulgent, opulent knits in neutral colors.

WSJ: Tina Gaudoin on Style: The Woolly Logic of Winter Wear

Prospective owners will be able to choose from two neutral launch colors, grey and white, when it goes on sale this Thursday.

ENGADGET: Samsung Galaxy Note 10.1 launches stateside August 16th starting at $499

They intentionally kept the furnishings austere and the colors neutral.

WSJ: A Diva's Desert Hideaway

This trend is starting to spread from neutral tones to bright colors, like yellow and gold.

FORBES: Top 10 Most Popular Car Colors

At this point, you can start to add some proper colors, but they need to be in contrast to the neutral theme.

WSJ: Beige Can Be an Oddly High-Maintenance Friend