To prove the feasibility of the technique, Kapela and Pilosov, both owners of small networking companies, collaborated with conference organizers to reroute all of Defcon's Los Vegas Internet traffic through Pilosov's company servers in New York.

FORBES: Return To Sender

Lloyd marketed the event using the Meetup social network employing a technique I write about in Ten Myths About Using Social Networking for Business before I wrote the article, and I marketed the event through my email list and other digital assets.

FORBES: How Social Media Got Me Developing For Michelle Obama