What about the social networking forums like Ning and Collective X?

FORBES: There's More to Social Media than Twitter, Facebook and LinkedIn

Among the "Social Networking and Forums" category, however, Twitter came in at 23rd for the week ending 17 January, garnering just 0.24% of the site visits in the category.

BBC: Tweet smell of success over Digg

If step one was building the content machine, the Greatist founder believes step two lies in social networking, specifically the forums that launch Wednesday along with a site redesign.

FORBES: Greatist: Or How Social Networks Are The Answer To America's Obesity Epidemic

Social Networking sites (and previously forums) have allowed those of us who are career bartenders to get in touch with each other, share ideas, recipes, ask question, teach and learn from each other.

FORBES: Which came first, the bartender or the guest?