At Google Schmidt has used the Web's openness to create an even bigger and harder-to-attack network of online developers who build software for products like Google Maps and now Android.

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Showcasing a mix of local news and features along with content created by reality TV producer Mark Burnett and also BBC America, the network will aim, as the Los Angeles Times reports, to capitalize on the increasing openness in entertainment industry created by the rise of digital media.

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The new openness is thanks in part to people like Li Tiantian, founder of Dingxiangyuan, an online medical network popular with Chinese health care workers.

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