This season, the network will experiment with a few new ad formats, including a collection of five second-long commercial spots, or "cwickies" (the net is betting on five seconds being too quick to zap), and an entertainment news show that incorporates ads into the program rather than during its breaks.
They question, observe, network, and experiment day-in and day-out to generate new ideas.
In the mobile research I just mentioned, we did a little experiment where we used network quality as a proxy for performance.
Unlike large corporations that can experiment with Windows 2000 in network labs before rolling it into production networks, many small- to midsize companies don't enjoy that luxury.
Just a week-and-a-half after NBC officially canceled his Jay Leno Show, the host of the network's failed prime-time experiment is being restored to his 11:35 p.m. time slot on March 1.
Before personal computers, corporate local area networks, and a global digital telephone network, the Internet was just a laboratory experiment.
Fifer says the city also plans to experiment with municipal uses of the network, like setting up Wi-Fi-enabled traffic cameras, trash cans that can wirelessly call the city when they need to be emptied or traffic meters that call in when they're overdue.
As local became hot - and before 24 hour cable news had arrived on the scene, my local TV experiment mushroomed into a 13 station Broadcast network - and a new company Broadcast News Networks.
To many in the industry, it was never a matter of if but when the ratings-challenged network would decide to can the 10 p.m. talk show experiment.
Microsoft, for example, is taking a cautious approach to its latest social media experiment, So.cl, which actually is part social network, part search engine.
After the experiment in the Cambridge cafe, the owners switched to a higher level of encryption for their network, making it impossible to use Firesheep.
My latest experiment was this: After hearing Starbucks execs describe their exhausting efforts to engage the entire supply network around developing a cup that can be value cycled over and over again, I got to thinking about cycling an existing cup myself.
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