So Facebook ( FB) has been getting plenty of bad press and many of us will be saying we should have called the social network bubble.

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Then the dotcom bubble burst and Doubleclick sold its ad network business to Max Worldwide.

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Breaking into the social networking space is a complicated endeavor, as we all know, which may be why Bubble Motion is exploring options to avoid being a standalone social network.

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It will first launch with Bubble Safari and then come to other titles in the Zynga With Friends network in the future.

CNN: STORY HIGHLIGHTS