And the broadband service providers will adjust their network technologies and business models to both accommodate and drive these changes.

FORBES: Crashing the Broadband Party

With a constant need to upgrade technology, advertise its brand and adjust its worldwide branch network, Citi (nyse: C - news - people ) continues to struggle with keeping expense growth below revenue growth.

FORBES: Citi Tries To Find Its Inner Thin Person

Yipes, which is a retail outfit, also lets users adjust their bandwidth between 1 megabit and 100 megabits by calling a network center.

FORBES: Weaving The Perfect Net

It enables carriers to adjust coverage and capacity as needed, allowing for more efficient use of network resources.

ENGADGET: Samsung demos its take on LTE Broadcast, edges closer to TV over 4G