With those billion customers walking around with radios in their hands Nokia has the chance to tap into the world's largest location-aware network.

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Lombardo, president of the network's programming group and West Coast operations, says he's keenly aware of the too-somber tone emanating throughout the network's lineup of late and assures the roomful of journalists that change is coming.

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What the heck, it means they are all building products that are more aware and faster-responding within the overall network, to our benefit.

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Example: In 2003 Tom's of Maine began donating to the Oregon-based River Network, a nonprofit dedicated to making the public aware that 50% of America's drinking water comes from rivers, and yet 40% of all rivers, lakes and estuaries are too dirty even for fishing or swimming.

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Clare Lewis-Jones from Infertility Network UK said it is extremely important that people are aware of the effects of age on their fertility.

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Short of geo-locking the service to stay inside America, information based start-ups (which means pretty much any social network) need to be very aware of what they do with personal data.

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"He will, of course, be kept aware of all that is happening with the party, " Zardari told CNN sister network CNN-IBN.

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