He has also presented Radio 1's entertainment news slot, The Net.

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But more and more the keenest gamers are turning for their fix of Quake and other fighting, racing and flying games to services such as the Total Entertainment Network ( www.ten.net), Kali ( www.kali.net) or the Realm ( www.realmserver.com).

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They reckon that the Net will be one of the main ways in which people get their entertainment, so today's television companies must regard themselves as the Internet companies of the future.

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This season, the network will experiment with a few new ad formats, including a collection of five second-long commercial spots, or "cwickies" (the net is betting on five seconds being too quick to zap), and an entertainment news show that incorporates ads into the program rather than during its breaks.

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