Last year an average of 400, 000householdstuned in to each Red Sox game on NESN.
New England Sports Ventures, which owns the Red Sox, owns an 80% stake in NESN.
The move to a more national outreach is only one new strategy by NESN to grow their brand.
The Red Sox and Bruins provide NESN with plenty of guaranteed, prime-time programming in the nation's sixth-largest media market.
Red Sox ownership needed ratings for its NESN television network and big ratings come with big trades, big wins, and big superstars.
The Red Sox own 80% of the valuable NESN regional sports network.
And NESN, which shows heaps of other sports programming--such as college basketball and football, boxing and bowling--is likely to increase revenue much more.
Following in the footsteps of YES, the RSN in which the New York Yankees have a stake, NESN will expand outside of its regional territory.
One of the most successful regional sports networks (RSN), NESN, whose primary stakeholder is the same entity which owns the Boston Red Sox, is going national.
In addition to Liverpool, Fenway Sports owns the Boston Red Sox, 80% of regional sports channel NESN and 50% of Nascar race team Roush Fenway Racing.
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The additional revenue the Red Sox owners rake in from NESN will never increase enough to equal that of the New York Yankees, who play in baseball's biggest market and have started their own cable sports network.
Prior to Henry's purchase, NESN, which is broadcasting 86 Red Sox games and 54 Bruins games this season, struck deals with all the major cable providers in eastern Massachusetts to move the channel to their basic cable lineup.
Switching NESN to basic cable pushed its reach to 3.8 million homes across New England, more than double the number of subscribers who paid to watch Red Sox games when NESN was available only as a premium channel.
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