Expect a big boost in business starting next year: Supertex is working with Neo-Neon, a Chinese firm that is supplying lighting for the 2008 summer Olympics in Beijing.

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Adidas is stocking many of its China outlets with its lower-end NEO brand, making sure Chinese consumers get their fix of red skinny-fit jeans, fashion ponchos and button-down gingham shirts.

WSJ: Asia Gravitates to Cheap Chic

Neo's character, an unpolished Chinese-educated executive, speaks Mandarin with his wife, inadequate English in the office and Hokkien with his coffee-shop buddies.

CNN: THE MONEY POURS IN