There is established an Export Promotion Cabinet to develop and coordinate the implementation of the NEI.

WHITEHOUSE: Executive Order 13534 - National Export Initiative

The National Export Initiative (NEI) shall be an Administration initiative to improve conditions that directly affect the private sector's ability to export.

WHITEHOUSE: Executive Order 13534 - National Export Initiative

"You don't have to build a 1, 000- or 1, 500-megawatt power plant and hope that demand catches up, " said Genoa, the NEI's senior director of policy development.

CNN: U.S. backs project for small nuclear reactors

Executive Order 13534 of March 11, 2010, created the National Export Initiative (NEI), which provides unprecedented Federal support for exports of goods and services by American businesses.

WHITEHOUSE: The White House

Not later than 180 days after the date of this order, the Export Promotion Cabinet, through the TPCC, shall provide the President a comprehensive plan to carry out the goals of the NEI.

WHITEHOUSE: Executive Order 13534 - National Export Initiative

Executive Order 13534 also established the Export Promotion Cabinet to develop and coordinate the implementation of the eight priorities of the NEI, which include, but are not limited to, improving advocacy and trade promotion efforts on behalf of U.S. exporters, increasing access to export financing, and removing barriers to trade and enforcing U.S. trade laws and agreements.

WHITEHOUSE: The White House

The NEI will help meet my Administration's goal of doubling exports over the next 5 years by working to remove trade barriers abroad, by helping firms -- especially small businesses -- overcome the hurdles to entering new export markets, by assisting with financing, and in general by pursuing a Government-wide approach to export advocacy abroad, among other steps.

WHITEHOUSE: Executive Order 13534 - National Export Initiative