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Businesses compete intensely for talent and customers, and positive and negative sentiment spread faster than ever before.
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Negative views spread just as quickly as positive ones, so if a product has flaws, people will soon find out.
ECONOMIST: Marketing: Building buzz | The
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The negative buzz spread.
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Early 2008: The last time we had a Negative Yield Curve Spread was just before the 2008 financial crisis!
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Just as negative opinion could spread because of a tasteless costume, positive opinion can grow because you can demonstrate wit and creativity.
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This is the third negative double-digit spread in the past four weeks.
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This is the most negative the bull-bear spread has been since September 22, 2011.
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This is the first time the spread has been negative for two consecutive weeks since December 1, 2011.
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All inpatients at Papworth are now treated in negative pressure rooms to prevent the spread of airborne bugs and those with the infection are cared for away from the cystic fibrosis unit.
BBC: Cystic fibrosis bug 'can spread between patients'
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When the spread is rising, it is generally a negative for stocks and the precarious state of the 30-year T-bond yields was one of the triple alerts for stocks.
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In particular, although companies typically want to eliminate negative rumors, they also want favorable reviews and facts to spread.
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The statistics bear this out: The inflation expectations metric based on the spread between treasuries and TIPS correlates very badly with inflation, in some cases as badly as negative 80%.
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