And the latter is by no means not the most negative review I read.
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This company is not the first to sue for a negative review on a website like Yelp.
If you cry when your boss reprimands you or gives you a negative review, you're probably not earning the best reputation.
Sitting down to a lunch interview on Monday, Mr. Sorkin almost immediately brought up a negative review in this week's New Yorker.
Just one single negative review apparently affects our brand-buying decisions.
Meanwhile the company is left reeling from the negative review.
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For example, when established authors got a positive review in the New York Times, the researchers found that sales increased by 42%, while a negative review caused sales to drop by 15%.
His style of protection, however, is a bit more subtle than current Saint Laurent CEO Paul Deneve, who penned a heated screed damning Women's Wear Daily's negative review of Hedi Slimane's debut for the house.
Take, for example, a 2012 study from the Interactive Advertising Bureau, in which 76% of consumers said they used their mobile phones in-store to help make a purchase decision, and more than half (53%) abandoned an in-store purchase because of information they found, such as lower prices or a negative review.
However, the Genasense review is probably even more negative than Iressa's.
Consumers may directly or indirectly come across these negative reviews either as users of the review service or by stumbling upon it through a Google search.
But Mr Coll countered that a review of the threat status against Mr McIntyre in July had come back negative.
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The coming battle between the antitrust agency and the merging parties could raise several important issues for merger review, including the role of entrants (craft beer makers) and negative externalities (associated with consuming beer).
The one extra feature that we think all consumer review sites should incorporate is a quick summary of the most common positive and negative terms used to describe the product.
"However, weaker-than-expected growth and fiscal outturns in 2012 have increased pressure on the UK's 'AAA' rating, which has been on negative outlook since March 2012, " Fitch said in a statement, meaning it is still on review for a possible downgrade.
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