Maybe the central problem with the Obama attacks isn't that they're negative but that they're absurd lies.
Mr. FRANKEN: We've been running ads about Norm Coleman's record, and so they're negative because his record hasn't been very good.
Let me just say upfront, we're not going to talk about the whole question of negative ads per se, whether they're good or bad.
The negative would be you're telling them what to do with something they buy.
When you repeat negatives, even to rebut them, the listen often just hears a re-enforced negative.
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He decided to go negative right as we're counting down to the Iowa caucus.
In the event the question has a negative tone, you can re-phrase or neutralize it if needed.
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If you cry when your boss reprimands you or gives you a negative review, you're probably not earning the best reputation.
Zero interest rates alongside rising prices means you're getting a negative return on your money and over time your capital is being eroded.
Mr. DEAN BARKLEY (Independent Senatorial Candidate, Minnesota): I really have to thank them both for doing it right now because I think I have been the beneficiary of the negative ads because you're driving people to me.
I'm not sure that I'm interested in the idea that we are stereotyping Africa or we're focusing on the negative and not the positive and belittling the people or something like that.
If you shut down the economy for five days in any quarter, you're probably going to have negative growth rates.
And not in a negative way, but when you're leading tournaments going into weekends and you're finishing 24th, there's going to be some questions.
The negative feedback made me ponder my position, re-read what I had written, and contemplate whether a modification of my position was warranted.
One particularly distressing leading indicator of job growth is that the number of workers re-entering the labor force was negative in May.
So I think it just sort of puts a negative light on her as well because you're - you don't know where she's coming from.
Despite the negative press that video games sometimes get, they're changing the way subjects are being taught in classrooms across the country.
And I know that during the course of the next four months, you're going to see a whole bunch of negative ads.
But for the next little less than two months, we're going to see more advertising, more negative messages than we've ever seen before.
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The city councils said they're taking action because of concerns over enforcement costs and negative effects on Arizona's tourism industry.
"We're under no illusions but to go in with a negative attitude to start with is not the best idea, so we need belief, " he told BBC Sport.
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As for the negative tone of Minnesota's campaign, political analysts here say they're expecting a lot more of the same.
And, again, you're not going to create jobs in this economy in a scenario with negative job growth.
In an increasingly tech-centric culture, the poll results suggest consumers may be willing to overlook negative news -- even news that impacts them directly -- if they're happy with their digital experiences.
It does no good whatsoever to ban takeaway food from schools and serve the children only food that they find disgusting and tell them that it's healthy - you're setting them up to believe that "healthy" is automatically a negative word, and to reject anything "healthy" in the future!
My guess is that if things do get negative, I think that could be a real opportunity for Citi to accelerate what they're doing.
"We're talking not only about a loss of jobs but, from my perspective, a negative impact to the safety and efficiency of the national airspace system, " he said.
So I think that's going to be very powerful in its visual imagery ... and they're going to see these images constantly on television, probably offsetting a lot of the negative imagery that they may see in shows and videos and sometimes in stereotypic comedy.
So if we're ever going to get the economy moving again, we really have to turn around that negative sentiment in the credit markets.
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