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However, a negative sales print will do little to dampen concerns of a U.S. spring slowdown.
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While that wasn't nearly pessimistic enough, mine was among the few negative forecasts then in national print.
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Using the reverse approach, Sian Bonnell, a British photographer, has photographed a jelly mould with a pinhole camera, then digitally scanned the paper negative and produced a laser print.
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According to a recent note by UBS, print ad growth came in at negative 8.9%, below estimates of a 7.7% decline, to the benefit of other media segments which will receive funds flowing out of print media.
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Based on data from the Newspapers Association of America, second quarter print ad growth came in below consensus at negative 8.9%.
FORBES: New York Times Agonizes As Print Media Ad Revenues Continue To Slide
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At this point a two percent print is enough to keep more people positive than negative, but not enough for businesses to start hiring again.
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My reasoning is that unless a company is afflicted by an ongoing crisis which is reported on almost daily in the print, broadcast and social media, most people in due time forget the occasional negative they read or hear and just remember seeing the company or product name in the media.
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