As crude oil prices tumbled through the third quarter, airlines caught with negative hedges felt the heat.

FORBES: Markets LUV Southwest: Rallies Despite Big Loss On Fuel Hedges

Not surprisingly, the California Milk Processor Board got a lot of heat and negative feedback as reported by the Orange County Business Journal.

FORBES: Milk Cures PMS!

Despite all that time in Iowa, Santorum didn't see substantial traction in polls until January as Gingrich withered in the heat of negative ads from Romney's campaign and a super PAC that supports him.

CNN: Santorum's decision came down to odds and his daughter

Rather, the current tenor towards LeBron is tied explicitly and exclusively to recently revealed deficiencies in his game as well as the negative public relations ploys he and the Miami Heat executed during his announced move from the Cavaliers to the Miami Heat.

FORBES: Perceptions Of Humility, Not Racial Overtones Explain Anti-LeBron James Feelings

Those who see weaker prices next week said, while gold might be oversold in the short-term, the medium-term technical picture has turned negative and that could lead to weaker prices, even as geopolitical worries heat up, such as saber-rattling by Iran over possibly closing the Straits of Hormuz, a key shipping lane for oil transportation.

FORBES: Survey Participants See Higher Gold Prices Next Week

Amid the heat of battle, Fitch entered the scene announcing it was placing Southern Union on rating watch negative given uncertainty over its future corporate structure.

FORBES: All Out Bidding War For Southern Union: Energy Transfer Tries To Block Williams' Offer