With 9 percent of those polled still undecided, negative ads are flooding Missouri's airwaves.
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And the other side is preparing to unleash just a barrage of negative ads.
But Bumpers easily defeated Huckabee after a nasty campaign that featured negative ads and character attacks.
And over the next four months, you will be bombarded with more negative ads.
And in many instances, things are getting ugly, as voters are confronted with negative ads.
They successfully employed this approach during the primary season, running negative ads around the clock in key states.
But Geer also notes that negative ads haven't been shown to be any more effective than positive ones.
Fitzpatrick also did not resort to attack ads, at one point asking national groups to stop running negative ads.
But Vanderbilt's Geer says that negative ads don't seem to be responsible for the American public's distrust of politicians.
In fact, he says, most negative ads serve a noble purpose: They are actually more substantive than positive ads.
McCain, too, aired a series of negative ads, and the last few weeks of this nearly two-year-long battle turned bitter.
Some seniors say they lament the back-and-forth in the campaign ads, though they recognize that negative ads can be persuasive.
After six long weeks of rock 'em, sock 'em campaigning and countless negative ads, Pennsylvania voters went to the polls Tuesday.
Governor Romney said yesterday that he'd love to have a pledge or some sort of agreement on negative ads, on personal-attack ads.
And I know that during the course of the next four months, you're going to see a whole bunch of negative ads.
According to the Journal, the PACs, which are barred from coordinating with candidates, are running negative ads while the candidates run positive spots.
Let me just say upfront, we're not going to talk about the whole question of negative ads per se, whether they're good or bad.
He was favored until a last-minute barrage of negative ads upended him and David Vitter (R), now the state's junior senator, was elected instead.
Obama's technique has been to run negative ads about negative ads.
Though the Obamans certainly hit John McCain hard four years ago--running more negative ads than any campaign in history--what they intend to do to Romney is more savage.
Second, there's what he bought -- the overwhelmingly negative ads.
Anyway, you know, the question of negative ads has come up and most think it's a modern day political strategy, but negative campaigning really goes back almost two centuries.
Mr. Gingrich took a two-pronged approach as he tried to push back against weeks of negative ads without abandoning his pledge to remain positive when it comes to his GOP rivals.
Obama can afford to produce positive and negative ads that could serve to soften his own image while hurting McCain's, Campaign Media Analysis Group's Evan Tracey, CNN's consultant on ad spending said.
CNN: Most believe McCain's attacks on Obama unfair, poll finds
Prior to the Iowa caucuses, the Club for Growth, a group that advocates conservative fiscal policies, ran negative ads directed at Huckabee highlighting the time he raised taxes while governor of Arkansas.
"We don't allow the political parties to abuse the broadcast airwaves as happens in America where the party which raises the most money can have the most negative ads, " Nick Jones says.
This brings us to the third point: Why did Romney buy the election by carpet-bombing his opponents with negative ads and pretending for the first time in his political life to be "severely conservative"?
Despite all that time in Iowa, Santorum didn't see substantial traction in polls until January as Gingrich withered in the heat of negative ads from Romney's campaign and a super PAC that supports him.
Mr. DEAN BARKLEY (Independent Senatorial Candidate, Minnesota): I really have to thank them both for doing it right now because I think I have been the beneficiary of the negative ads because you're driving people to me.
So this is your victory, because when the special interests sent an army of lobbyists to Congress, they blanketed the airwaves with millions of dollars of negative ads, you mobilized and you organized and you refused to give up.
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