Neeley discusses the research in this article by Kim Girard, which first appeared on the HBS Working Knowledge website.

FORBES: It's Not Nagging: The Power of Persistent, Redundant Communication

Neeley and coauthors delve into why many managers tend to send the same message, over and over, via multiple media to team members.

FORBES: It's Not Nagging: The Power of Persistent, Redundant Communication

Considering how busy most managers are and the fact that their employees are inundated with information daily, the repeated communications seemed puzzling to Neeley, at least at first.

FORBES: It's Not Nagging: The Power of Persistent, Redundant Communication