Pundits have been critical of an Apple watch before it has been announced, but this type of introduction is exactly what Apple needs to do more of, and now.

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Gibson is arguing that Apple needs Twitter to basically help fill this web services hole.

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Apple needs to be on the attack in this case, trying to convince a federal court jury in San Jose, Calif.

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"At this point, I don't think Apple needs to be here, " he said.

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Today, perhaps, we caught a glimpse of how desperately Apple feels it needs not just to lead but to dominate this next era of computing.

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Maybe this is the new Apple, post- Steve Jobs, and needs to brand itself a little differently.

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This valuation of Apple is fear and ignorance based, fueled by media that needs something to make readers click.

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To succeed, Motorola needs to maintain this momentum in the future as well, given competition from bigger and stronger players like Apple, RIM and Nokia that have a wider choice of smartphones and a greater share of the mobile phone market.

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Then again, RIM has made no secret of its aspirations to push ever deeper into the consumer space -- a place where Apple shines -- and again, RIM's touch paradigm needs some serious tweaking, so maybe this guy is going to leave the Bolds and Niagaras of the world to the pros and attack the multimedia-hungry masses with an entirely different angle.

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