The moral obligation we have to leave the next generation a chance at a better life is twice as important as almost any need for immediate gratification.

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It may well achieve its goal of taking management ideas to a new younger audience, aged around 30, being famous for their short attention span and need for instant impact and gratification.

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As the company's business shifts from by-mail to instant gratification, there are also decisions that need to be made about delivery.

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