Start-ups matter because they create the majority of net new jobs in the U.S. ( source, and a neat video).

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Having Mario on their team gives Nintendo a neat advantage over competing video game publishers.

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By 7AM tomorrow they'll have spent 24 hours in the elements -- quite a lot of commitment for a phone, but hey, that video recording bit is pretty neat, and male bonding is forever.

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The figure was the type of thing that you see in tabletop games, making it an neat, if not odd addition to a video game special edition.

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