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This weekend, NBA fans from across the world gathered in Houston, TX to celebrate NBA All-Star Weekend.
FORBES: How Houston Became the Host City for the 2013 NBA All-Star Game
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That said, Duffy still thinks that there are ample opportunities for brands to get involved in NBA All-Star Weekend.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)
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Just one day after announcing its partnership with NBA champion Dwyane Wade, sock maker Stance has announced the release of its NBA Legends Collection, just in time for NBA All-Star Weekend.
FORBES: Want to Walk the Path of NBA Legends? You Can With Stance
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Creating a platform conducive to engagement is not an easy task for brands who hope to be involved with NBA All-Star Weekend, especially because the NBA does what it can to shield its sponsors from ambush marketing tactics.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)
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You see his playful side in the one-of-a-kind model Shaq commissions to hype his brand around the NBA's annual All-Star weekend--including a shoe phone, a camera shoe and a remote-controlled car shoe.
FORBES: The Dunk Man
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Nike will release the Air Jordan XX8 this weekend to coincide with the NBA All-Star game.
FORBES: How Michael Jordan Still Earns $80 Million A Year
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This weekend, Payton is in Orlando for the NBA All-Star Game.
WSJ: Jason Gay: Jeremy Lin's Summer of Glove
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This weekend, Houston, Texas, is hosting the 2013 NBA All-Star game.
FORBES: On NBA All-Star Weekend, 3 Tax Questions For and About Its Multi-Millionaire Stars