"The organic nature and evolution of this has been just incredible, " says Bob Frankel, chief operating officer of Cudlie Accessories, Poochie's parent company.

WSJ: Out With the Studs and Slits, In With the Sparkles and Twirl

Evolution takes time, but unlike in nature, business evolution often runs stagnant without a structured and purposeful approach.

FORBES: Should Sales Own Customer Experience?

This Strategy recognised the evolution of Biosphere Reserves from sites focussing on nature conservation and research, to sites of excellence for sustainable development.

UNESCO: UK National Commission for UNESCO - UK supports the development of quality control processes to sharpen the focus of UNESCO Biosphere Reserves