While devoting his career to helping shoppers satisfy their lifestyle needs with high quality natural and organic foods, Mackey has also focused on building a more conscious way of doing business.

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For some brands, SXSW is a natural environment in which to play because they have integrated lifestyle platforms or they are knee deep in mobile and technology.

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"Our TSX and MCR systems combine the great natural sound reproduction for which Yamaha is known, with the latest lifestyle integration features today's consumers expect, " said Tom Sumner, senior vice president, Yamaha Corporation of America.

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Regardless of rising prices, people who eat natural food are unlikely to change that behavior, as it is a lifestyle choice, according to Wolf.

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