The entire village is washed in rich sunburnt shades of ochre, (a natural dye taken from the local soil, no other color is allowed for buildings).

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At first Amgen tried using genetic engineering to create organisms that would extract oil from shale, man-made proteins that would make chickens grow faster and new specialty chemicals such as a cloned indigo, a substitute for the natural dye used to color blue jeans.

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The dye has been used and eaten for centuries, along with natural cousins lac and kermes (both from insects).

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