By using atmospheric air and negative ions, a natural cleansing agent, it fights dirt and bacteria with nature's own weapon, he said.

CNN: Ioning your way to cleaner clothes

And since the fruit has a high pectin content (around 25%) its offers the benefit of being a natural thickening and binding agent.

FORBES: The Superfruit That's Truly Super: Baobab Boosts Health, Poor African Families & Gin

It is dependent on the plasticity of the brain, and on the fact that experience is as powerful an agent of change as natural selection.

NEWYORKER: A Man of Letters

The all-purpose powder is a natural deodorizer, and when mixed with water makes a great scouring agent.

FORBES: Household Items You're Paying Too Much For

They will use a bacterial agent that occurs naturally in soil and is authorised for the operation by Natural England, the government's advisor on the natural environment.

BBC: Toxic caterpillars to be targeted by helicopter