Even the relevant files were not in their native format so that they could be searched.

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Once this signal is accepted in the receiver, it can then be decoded into its native format including Dolby Digital Plus, Dolby TrueHD and DTS HD Master Audio.

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If you do like the native Windows format for media, you can use the included Windows Media Connection functionality.

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The LG Ultra HD TV's upscaling capability is crucial so consumers can enjoy the benefits of higher resolution now, while the rest of the industry, myself included, work on ways to advance this new format with native 4K content.

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While all the sites appear the same whether in full or mobile format, the native apps running on them are dramatically different.

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Others have weighed in with their interpretation, calling native advertising a refresh of advertorials, a format created back in the mid-1940s.

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