The studio will offer original, native 3D and 4K long form and short form content across a diverse spectrum of programming genres.

ENGADGET: Sony, Discovery and IMAX launch 3net Studios to produce in-house 3D content

Launched in 2010, Pulse is one of a growing number of publishers and platforms experimenting with so-called native advertising, in which ads replicate the form of content.

FORBES: Ads That Get More Love Than the Stories Around Them? Pulse Has Them