In the near future, expect the emergence of tools for buying Twitter, Facebook and other native ads from one-stop-shopping-style interfaces.

FORBES: Selling Out Or Growing Up? Why Paid Social Media Is Set To Surge

For starters, the best native ads often spring from actual Tweets that have already proven themselves witty, worthy and shareable on Twitter.

FORBES: Selling Out Or Growing Up? Why Paid Social Media Is Set To Surge

And as Promoted Tweets and other forms of native ads become more prevalent, users may come to resent the intrusion on their personal streams and news feeds.

FORBES: Selling Out Or Growing Up? Why Paid Social Media Is Set To Surge

Does the same fate await native ads?

FORBES: Selling Out Or Growing Up? Why Paid Social Media Is Set To Surge

Launched in 2010, Pulse is one of a growing number of publishers and platforms experimenting with so-called native advertising, in which ads replicate the form of content.

FORBES: Ads That Get More Love Than the Stories Around Them? Pulse Has Them

In an environment where users are especially turned off by intrusive ads and publishers are struggling to monetize, native has the potential to be especially powerful.

FORBES: Native Advertising Strategies For Mobile Devices

Down the road, the company plans to offer native advertising in which local businesses can offer you targeted ads and discounts when you plan an event nearby in upcoming days.

FORBES: Startup UpTo Wants To Make Your Calendar Social

Last year, Tumblr offered a model that provided native advertising on its service, a very different approach from the generic banner ads Geocities had.

FORBES: Is Tumblr The New Geocities?