• These guys have committed to go help us spread the word, along with a lot of athletes from Major League Baseball and National Basketball League and folks who play professional soccer.

    WHITEHOUSE: First Lady Michelle Obama Moves with Vancouver Olympians

  • After a final audition in front of celebrity judges including wrestler John Cena, ESPN personality Erin Andrews, and National Basketball League star Tony Parker, the pair won the opportunity to spend their summertime traveling around the country as product brand ambassadors.

    FORBES: Gillette's Summer Job Campaign Proves Successful

  • The study evaluated each of the top 20 teams in the National Football League, Major League Baseball, the National Basketball Association, and the National Hockey League based on media market size.

    FORBES: Jersey Sponsorships Likely Coming To U.S. Sports

  • Altogether, there are 24 financial services firms with their names on Major League Baseball, National Football League, National Basketball Association and National Hockey League venues, making it the largest sector in the business.

    FORBES: Magazine Article

  • The White House event focused on successes already in place from Major League Baseball, the National Football League, the National Basketball Association, the National Hockey League and every other professional sports league in the country.

    CNN: What Olympics teach about going green

  • While it will never be confused with the drafts in the National Football League or National Basketball Association, Major League Baseball is clearly creating a comfortable niche for itself.

    FORBES: Is it Time for a Blue Ribbon Panel on the Economics of Baseball's Amateur Draft?

  • It has also bought the rights to games by the National Basketball Association, the National Hockey League, the NCAA men's basketball tournament and English Premiere League soccer, and such personalities as sportscaster John Madden , skateboarders Bam Margera and Tony Hawk , cyclist Lance Armstrong and political commentators Bob Dornan and Michael Reagan .

    FORBES: Satellite Radio Days

  • On August 7, 2012, the National Collegiate Athletic Association (NCAA), Major League Baseball (MLB), National Football League (NFL), National Basketball Association (NBA), and National Hockey League (NHL) instituted a lawsuit to prevent the State of New Jersey from sponsoring a desired sports gambling system.

    FORBES: Department Of Justice Steps Into Fight Over Sports Gambling In New Jersey

  • While Major League Baseball (MLB) and the National Basketball Association (NBA) each lost significant parts of seasons and the National Hockey League (NHL) has lost more than a season and half to two work stoppages in the last twenty years, the NFL has not had an interruption in play in nearly a quarter century going back to 1987.

    FORBES: Ruling On NFL Media Rights Is Victory For Labor Peace

  • The deal is in line with recent National Basketball Association and National Football League contracts.

    WSJ: NHL, Union Reach Tentative Agreement

  • The reason is thatattendance at National Basketball Association and National Hockey League games has been flat for the past fouryears.

    FORBES: Name Games

  • Prior to this, the ten biggest naming rights deals were all at stadiums that house NFL teams or arenas that jointly host National Basketball Association and National Hockey League teams.

    FORBES: Mets Break The Bank

  • The 62-year-old also owns the Denver Nuggets basketball team, the National Hockey League's Colorado Avalanche and Major League Soccer's Colorado Rapids.

    CNN: Kroenke increases Arsenal stake

  • This was National Junior Basketball the Little League of basketball.

    NEWYORKER: How David Beats Goliath

  • It cut deals to become the exclusive photo licensor for the Olympics, Major League Baseball and the National Basketball Association.

    FORBES: Image Enhancement

  • The Cowboys, alone, have a greater operating income than the entire National Basketball Association (NBA) and National Hockey League (NHL), individually.

    FORBES: Why Jerry Jones Still Hasn't Sold Naming Rights To Cowboys Stadium

  • The Women's National Basketball Association, the women's pro league, has had its share of milestones and openness as far as gays are concerned.

    CNN: NBA's Jason Collins comes out as gay

  • And an estimated 60 percent of National Basketball Association players go bankrupt within five years of leaving the league.

    FORBES: Leadership: On the Field and Off

  • The letter made clear Mr. Hansen's intention of buying a National Basketball Association team as well as attracting a National Hockey League franchise to play partly on property he already controls in Seattle.

    WSJ: Sacramento Fights to Keep NBA Team

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