That explains why the parties narrowcast for fat-walleted candidates who can shoulder the burden themselves.

CNN: The New Rich Man's Club

Over time, the mix of broadcast and narrowcast video and interactive Internet content will shift.

FORBES: Crashing the Broadband Party

So, let me say here what I have replied individually to any number of these contacts: Take your (often narrowcast) idea and find a contributor (more than 1, 000 of them) at forbes.com who is up your alley.

FORBES: PR Professionals, Meet Mr. D'Vorkin's Model