Conservative lawmakers are calling for freezing spending on other programs, tapping other funds, privatizing rest areas and leasing advertising space or selling naming rights on state property.

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If all goes according to plan, by 2014 Bigelow will begin constructing an orbital space complex referred to as "Space Complex Alpha"--at least until he sells the naming rights.

FORBES: Magazine Article

Previously, a high school could sell space in the end zone, or signage around the field, or even sell naming rights to the stadium itself.

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