Among them: Emmy winner The Office on General Electric 's (nyse: GE - news - people ) NBC , a remake of a British sitcom by the same name, and Golden Globe winner Ugly Betty, a breakaway hit for the Walt Disney Co.

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It is worth remembering also that it was the Colombians who broke with the mould of telenovelas by producing the enormously successful Betty the Ugly, where the main character, as the name suggests, wasn't the prettiest girl in town.

BBC: NEWS | Americas | How telenovelas conquered the world