They've adopted a brand-name strategy devoid of their own technology.
In 1991 they adopted the Insight name and started changing strategy.
It is also a major reason why I put "market research" in the company name, rather than strategy consulting--to emphasize that we are a data-driven firm.
After a decade of hype from Meier's former company, MicroProse , Meier's name has become a powerful videogame brand name, associated with brainy strategy games.
For a startup, coming to the right price for a domain name requires doing homework and prioritizing marketing strategy.
However, Anderson believes that it may be a viable strategy for future plaintiffs to name NFL member clubs as defendants.
Whether companies flood the market with ads, or introduce a new name without any fanfare, rebranding is an expensive strategy for hitting the reputation reset button.
That raises the last risk in our borrow-to-invest strategy: Might Congress, in the name of tax reform or deficit reduction, further limit the home mortgage interest deduction?
So as you belatedly launch your Internet strategy and frustratingly find that your preferred domain name is not available, don't despair.
CNN: ASIANOW - TIME Asia | Asia Buzz: Dot-coms Get Street Smart
Trip Hawkins, the former Apple strategy executive who went on to make a name for himself as a gaming industry pioneer by founding Electronic Arts and 3DO, has seen the future and believes a big part of it will center on 3-D gesturing.
FORBES: Gaming Innovator Trip Hawkins Sees Future in Making Gestures
Kerry, a four-term U.S. senator from Massachusetts, mentioned Bush by name more than a dozen times in his speech, reflecting his strategy of focusing on the Republican incumbent and not on Edwards, his strongest challenger for the nomination.
Gilmour says his marketing strategy, launching next year, will make the brand a household name.
FORBES: Fiji Water's David Gilmour Takes Aim At New Start Up
Entrepreneurship Profiteers claim to help startups with strategy, fundraising, design, development, hiring, professional services, you name it, but at the end of the day the entrepreneurs they con have little to show for their time or money spent.
Although selecting the right domain name can be important, startups should ultimately consider this action as just one part of their marketing strategy.
"If the strategy is to build bundled services, then yes, they should get rid of the Cingular name, " says Karl Barnhart, managing director at CoreBrand, a marketing communications company that measures brand value.
Mike Kostoff, a brokerage consultant and managing partner at Kostoff Group, says the strategy seems sound, and using the Merrill Lynch brand instead of Bank of America's name could help the online product succeed.
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